Information on cookies and tracking technologies

This notice provides information about the use of cookies and tracking technologies on the websites and associated sub-pages (hereinafter referred to as “websites“) and online offers/presence (together hereinafter referred to as “digital services” or electronic communication services) of Messe Berlin, S. de R. L. de C. V. (hereinafter referred to as “Messe Berlin“) for the storage and access to information on users’ terminal equipment or devices and the subsequent processing of personal data. This notice supplements the general data protection notice for websites and online offers/presence and marketing of Messe Berlin. For particular processing activities there will be separate information notices, where necessary.

For further information on the technologies used, see the Consent Management Tool.

Controller and data protection officer (Identity and domicile)

Controller within the meaning of the Mexican Ley Federal de Protección de Datos Personales en Posesión de los Particulares (LFPDP):  Messe Berlin, S. de R. L. de C. V., Axayácatl 33, Col. Ciudad del Sol. CP 45050 Zapopan, Jalisco. México e-mail: marketing-mbam@messeberlin-americas.com. Data protection officer: group data protection officer of Messe Berlin (address: as before; e-mail: daniel.ovalle@messeberlin-americas.com).

Messe Berlin uses various types of cookies and tracking technologies such as pixels and local stored objects on its digital services:

  • “Cookies” are small text files that are stored on the user’s terminal equipment in the web browser when visiting or using the digital services.
  • “Web beacons ” are small graphic files that are also stored on the user’s device.
  • “Local storage” means that data is stored locally in the cache, i.e., in a kind of temporary memory of the user’s browser. If the cache is not deleted, the data remains there even when the browser window is closed, and the program is terminated and can be read out further.

These cookies and tracking technologies automatically record information such as the date of the page view and surfing behavior and are automatically accessed and read out by Messe Berlin and any third-party providers of cookies and tracking technologies. This information enables, among other things, the recognition of the users at the next time they access the digital services. The information collected differs according to the type of tracking technology used.

For further information on the technologies used, see the Consent Management Tool here.

These automatically collected technical data, especially in connection with the IP address, some device information or online identifiers, can be used to identify data subjects. In this case these technical data amount to personal data.

Cookies and other tracking technologies

On some digital services, first party cookies and other tracking technologies as well as third party cookies and other tracking technologies are used, which can be divided into the following categories:

Essential

The storage of information in the user’s terminal equipment (e.g., laptop, computer, mobile phone) or access to information already stored in their terminal equipment by means of these technologies is absolutely necessary for the operation and usability of the digital services so that Messe Berlin can provide these digital services expressly requested by the user. This also includes technologies for the use of the Consent Management Tool. These technologies can therefore not be deactivated.

The subsequent processing of any personal data is based on the legitimate interest of Messe Berlin in the functioning, provision and maintenance of the operation, usability, operability and safety/security of the digital services.

For further information on the technologies used, see the Consent Management Tool here.

For further information on subsequent data processing, see the data protection notice for websites and online offers/presence and marketing of Messe Berlin

Functional/marketing

Storing information in the terminal equipment of the users or accessing information already stored in their terminal equipment by means of these technologies help to analyze the use of the digital services, measure performance and optimize the digital services for the user and/or dynamically display advertising on own and external websites, personalize content and advertisements and display relevant information in a targeted manner (e.g., via individualized banners on websites) and measure the efficiency of the advertising (e.g., whether an advertisement was clicked on and subsequent actions on the websites). These technologies also provide information to the respective third-party technology provider or advertising partner and are used by them for their own purposes, if applicable, as explained in their privacy notices and cookie notices. The aforementioned storage or access to the information is based on the consent of the users.

The subsequent processing of any personal data is based on the consent of the user.

For further information on the technologies used, see the Consent Management Tool here.

For further information on subsequent data processing, see the data protection notice for websites and online offers/presence and marketing of Messe Berlin.

Where necessary, personal data will be disclosed to other companies of the Messe Berlin group of companies for the purposes specified in section 3 below. In order to carry out certain processing activities in connection with the purposes mentioned in section 3 (in particular hosting and IT support, website and content management, data management), external service providers are used which process the personal data on behalf of Messe Berlin (person-in-charge).

Services and functions of third parties may be integrated on some Messe Berlin digital services in the form of external links. When users click on these links and use these offers, they leave the Messe Berlin digital services and are redirected to the website of the respective third party, which may use its own cookies or tracking technologies. This third party processes the data as a controller within the meaning of the LFPDP. For further information, please refer to the data protection and cookie notices of the respective third party.

Social media

For further information on the recipients of the respective technology, see in the Consent Management Tool here

Cookies and other tracking technologies can be deleted by users themselves or the setting of cookies can be prevented or blocked. In this case, users must call up the help pages of their web browser in order to make the corresponding browser settings. However, the settings made there only relate to the browser used and set in this way. If users delete or prevent so-called essential tracking technologies, they will not be able to visit or use the corresponding digital services or the functionality of the digital services may be impaired.

If the browser cache is not cleared, the data remains there even when the browser window is closed and the program is terminated and can still be read out.

For more information on the storage period of the respective tracking technology and the possibility to prevent or block the setting of individual cookies, or to delete individual cookies, see in the Consent Management Tool here

Stored personal data will be deleted once they are no longer necessary for the achievement of the respective purpose of their processing, or after receipt of the objection or the withdrawal of consent will no longer be processed for the associated purpose and, if necessary, subsequently deleted, unless the conditions of applicable statutory exceptions are met. Evidence of consent given is stored for a maximum of three years after the date on which the consent is withdrawn or otherwise becomes invalid.

When visiting the digital services of Messe Berlin, users can actively consent to the use of cookies and tracking technologies that are not necessary for the operation or functioning of the digital services (i.e. the categories Functional and Marketing) via the Consent Management Tool. Users can change their personal settings at any time via the Consent Management Tool and (de-)activate cookies and tracking technologies that are not necessary, either in their entirety or individually, and thus withdraw consent already given with effect for the future or also give their consent at a later point in time.

Rights of objection

Insofar as the processing is based on the legal basis of legitimate interest (see section 3 above), the data subject has the right to object to the processing of personal data at any time on grounds relating to the data subject’s particular situation.

Furthermore, there is the right to object to the processing and use of data for marketing purposes at any time.

To exercise the following rights, data subjects can contact the controller at any time (contact details see section 1 above). Pursuant article 28 LFPDP, to exercise ARCO Rights, data subjects must send a request to the controller including the following information:

  1. a) Name, address and email to receive notices and answers relate to his/her request.
  2. b) If applicable, evidence of the identity of the data subject, and/or its representative.
  3. c) Clear, concise and precise description of the data related to his/her request.
  4. d) Description of the right to be exercise.
  5. e) Any other element that may facilitate the localization of the related data.

If data subjects are of the opinion that the data processing violates data protection law, they have the right to lodge a complaint with the competent supervisory authority (Secretaría Anticorrupción y Buen Gobierno) (Arts. 38-57 LFPDP).